When you run a kite center in El Médano, Tenerife, you simply can’t afford to compromise on your equipment. Here, the ocean delivers, the trade winds can be relentless, and gear is put to the test 365 days a year, from morning to evening, in the hands of both beginners and experienced riders.
Today, we want to tell you a story of trust, quality, and performance: why Sognicanarias chose Eleveight Kites from the very first day the brand was launched, becoming a reference point and an official Eleveight Pro Center.
Taking It to the Next Level: Believing in the Project from Day One
Starting out alongside a new brand is always a gamble. When Eleveight was founded by a team of riders, engineers, and designers with an impressive background in the kiteboarding world, we had two options: stick with the established and “comfortable” brands, or put our trust in a company that genuinely wanted to innovate, with an obsessive focus on materials and the real needs of riders.
We chose the second path.
Sognicanarias was among the very first kite centers internationally to believe in the vision of Peter Stiewe and his team. It was a decision driven not by marketing, but by the build quality we experienced firsthand from the very first prototypes.
10 Years of Evolution: From the First RS to the Stratos
Over these ten years, we’ve watched the range evolve, while the philosophy has remained the same: extreme durability and accessible performance.
- Eleveight RS: Our workhorse for lessons and rentals. A crossover kite that handles the gusty conditions of El Médano like few others, making it easier for beginners to learn while delivering huge hangtime for advanced riders.
- Indestructible Materials (X4 Ripstop): For our center, resistance to wear and Tenerife’s intense UV exposure is everything. Eleveight’s choice of materials minimizes downtime for repairs, helping us provide our students with maximum safety and reliability.
- Continuous Innovation: From the RS to the latest developments such as the Stratos, Eleveight continues to push the boundaries higher and higher without losing sight of reliability.
More Than a Brand: A Rider-Driven Philosophy
The real strength of this decade-long partnership lies in the fact that we share the same values. Eleveight doesn’t design kites simply to fill a catalogue or chase big numbers; it creates equipment by kiters, for kiters.
Every time we head down to the beach in El Médano with an Eleveight bar in our hands, we know exactly what to expect: direct feedback, complete confidence in the safety release systems, and a wind range that makes all the difference in Tenerife.
Want to Test the Eleveight Range?
Whether you want to take your first kitesurfing lesson in complete safety or rent the latest model and hit the waves at Cabezo, come and visit us at our Eleveight Pro Center in El Médano.
Our team of instructors will help you choose the perfect setup for the conditions of the day.